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From Cinema Snacks to a National Favorite: Taters Celebrates Trentastic Years of Success

Kids buying their favorite Taters snack

When Taters first entered the market 30 years ago, the snacking landscape in the Philippines was vastly different. Popcorn and chips were the core offerings, enjoyed mainly by moviegoers and mall shoppers. However, as the years passed, the brand began to recognize the shifting tastes and lifestyles of its customers, prompting Taters to expand its menu and reach.